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How Harper seized control of pipeline and health-care debates
By Jennifer Ditchburn, The Globe and Mail, 20 January 2012
Building a storyline that sticks helped the Conservatives sink two successive Liberal leaders and they are using the same strategy early in 2012 on a pair of major policy debates facing Canadians. […]
Jim Armour, a vice-president at Ottawa public relations firm Summa and a former communications director for Mr. Harper says […] “If it was a bar fight, it was all over before anyone got their coat off.” […]
Ottawa lobbyist Geoff Norquay, who also once worked for Mr. Harper, agrees.
“[It] completely sidestepped everybody's expected narrative, and everybody's expectations as to how this particular issue would play out, and over many years”.
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