How Harper seized control of pipeline and health-care debates

Stephen Harper

By Jennifer Ditchburn, The Globe and Mail, 20 January 2012

Building a storyline that sticks helped the Conservatives sink two successive Liberal leaders and they are using the same strategy early in 2012 on a pair of major policy debates facing Canadians. […]

Jim Armour, a vice-president at Ottawa public relations firm Summa and a former communications director for Mr. Harper says […] “If it was a bar fight, it was all over before anyone got their coat off.” […]

Ottawa lobbyist Geoff Norquay, who also once worked for Mr. Harper, agrees.

“[It] completely sidestepped everybody's expected narrative, and everybody's expectations as to how this particular issue would play out, and over many years”.

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Photo: Adrian Wyld/The Canadian Press